Hostess is reinventing one if its beloved cake snacks. A new version of the Twinkie is hitting stores. According to a news release, Hostess is introduction of Chocolate Cake Twinkies: chocolate cake with creamy filling, in the same iconic Twinkie shape.
“Twinkies are the most recognized and beloved brand in the sweet baked goods category, getting as close to perfection as possible,” said Burke Raine, Hostess Senior Vice President and Chief Marketing Officer. “Be it new flavors, new formats or different parts of the store, Twinkies are so iconic and well known that we have endless opportunities to extend the brand in ways that others can’t.”
Both Hostess Chocolate Cake Twinkies and Fudge Covered Twinkies are now available at retailers nationwide and are sold in single-serve, twin-pack and multi-pack formats.