For the first time ever, the man who appears on bottles of Johnnie Walker is being replaced by a woman. Meet Jane Walker.
The special edition of the liquor's Black Label blend will feature a female logo to coincide with Women's History Month and International Women's Day in March.
"As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand's commitment to progress," it said in a statement.
"I don't see this as a symbol of gender equality," wrote Diana Pardo, whose Twitter biography describes her as a communications consultant. "All I see is a marketing strategy to increase sales."
Introducing Jane Walker, our new icon that celebrates progress in Women’s Rights. With every step, we all move forward. pic.twitter.com/1YP32odgJk— Johnnie Walker (@JohnnieWalkerUS) February 26, 2018