Johnnie Walker is being replaced by a woman

For the first time ever, the man who appears on bottles of Johnnie Walker is being replaced by a woman. Meet Jane Walker.

The special edition of the liquor's Black Label blend will feature a female logo to coincide with Women's History Month and International Women's Day in March.

"As a brand that has stood for progress for nearly 200 years, Johnnie  Walker is proud to take this next step forward by introducing Jane  Walker as another symbol of the brand's commitment to progress," it said  in a statement.

"I don't see this as a symbol of gender equality," wrote Diana Pardo, whose Twitter biography describes her as a communications  consultant. "All I see is a marketing strategy to increase sales." 



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