I've seen a lot of really dumb things go viral... But the so-called Cheese Challenge sets the bar to a new low.
People are videotaping themselves throwing slices of cheese on babies faces. You know those individually wrapped slices of yellow processed American cheese? They have a sort of sticky texture, and for some reason a dad in Michigan started filming himself throwing slices at his baby's face, and laughing when they stick.
Again, for some bizarre reason, it caught on and now tons of parents are filming themselves doing the same thing to their kids. Some little ones think it’s funny, while others take the opportunity to eat the cheese. But the challenge is also leaving some kids startled and less than thrilled.