THU APR 11, 2019 | ABOUT 4 HOURS AGO | POSTED IN: TV & STREAMING| SOURCE
Chip and Joanna Gaines are already household names — and their star is only rising.
Since the home renovation stars revealed last fall that they were getting their own TV network,Fixer Upperviewers have been anxiously awaiting more news. On Wednesday,Discovery, Inc. and Magnolia, the home and lifestyle brand led by the couple, announced that in summer 2020, the Gaines’ new network will replace Discovery’s DIY Network, currently in more than 52 million U.S. homes.
The channel will feature long-form programming centering around community, home, garden, food, wellness, entrepreneurialism and design. The network also will be home to the complete library ofFixer Upper, which premiered on HGTV in 2013 and was one of the highest-rated series on the network during its four-year run.
“We’re thrilled to officially announce a media joint venture with Discovery,” a spokesperson for Chip, 44, and Joanna, 40, tells PEOPLE in a statement. “Our goal for this multi-platform media company is to deliver a unique, inspiring and family-friendly content experience rooted in honesty and authenticity — the kind of programming that helps bring people together. We believe Discovery is the perfect partner for this joint venture and we are excited for what lies ahead!”
The multi-platform media company, to be named soon, will comprise a linear television network and TV Everywhere app. The venture has plans for a subscription streaming service to debut at a later date. All services will be inspired by Magnolia and driven by the Gaines’ creative vision.
Chip and Joanna will serve as Chief Creative Officers and current HGTV President Allison Page will serve as President of the new joint venture.