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Kansas City Chiefs tight end Travis Kelce and retired former Philadelphia Eagles center Jason Kelce announced a new cereal mix combining three childhood favorites.
The Kelce brothers are partnering with General Mills to release the 'Kelce Mix Cereal,' which combines Reese's Puffs, Cinnamon Toast Crunch and Lucky Charms and will hit shelves in September. The trio of General Mills cereals were mentioned when Jason and Travis agreed on their three favorite cereals during an episode of their New Heights podcast last December.
“I’ve said that I’d eat a whole box of Reese’s Puffs cereal in one sitting, and while I stand by that, our creation might just be the new MVP of the cereal aisle,” Travis said in a statement provided to the New York Post following the Kelce Mix announcement. “We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us.”
The Kelce brothers attended General Mills' Cereal Training Camp and completed challenges while creating their new cereal and a content series is scheduled to be released.
“I take my cereal game seriously, and thank goodness, because Cereal Training Camp was no joke,” Jason said via the New York Post. “The only thing Travis and I know more about than football is cereal — so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix.”