According to new data research from Liftoff.. women are 79% more likely to make in-app purchases on mobile games.
While we know guys love their actual video games, being on your phone seem more convenient and appealing to women.
From this data, we learned that women make the purchases around 16.7% of the time after the app is initially installed.
So, this begs the question.. have you ever made an in-app purchase? Did you regret it?
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If you'd like to see more of the research data, you can find it HERE.