Most music videos we've seen lately have had a very short-story feel to them.
Almost like mini movies.
The latest one from Brothers Osborne is not your typical video.
It's kind of a mockumentary about how hard it is to create a good concept for a music video.
TJ Osborn says;
"This idea genuinely spawned out of us not being able to come to agreement on what we wanted the video to be about. After weeks back and forth emails, conference calls, treatment pitches, etc., we came to the conclusion that we needed to make a video about, well, not making a video."
Watch below and get ready to laugh.