In hopes to find talent, there are recording booths being installed in this chain of hotels.
Aloft Hotels have announced that they want guests to be able to sing, record themselves and be able to listen back to the results of their singing and share them on social media... literally right there from the shower.
While at first I was little wonky hearing this news and thinking it's an invasion of privacy.. the waterproof recording booths can ONLY operate when the user chooses.
Marriott runs Aloft Hotels and have also revealed that they've teamed up with Universal Music Group to have a new contest if you will; Project: Aloft Star. They're literally looking for the next big thing. By submitting your recording, it will be put to a public vote.
More details on the shower recording booths HERE.