If you think your jeans are tight, you should see what’s up with the denim industry. Five brands have declared bankruptcy since April! People simply aren’t buying or wearing jeans often during the pandemic. It’s all about comfy pants now. That could be sweats, yoga pants, gym shorts, or dare I say...NO pants at all!
Even the big dogs like Levi’s are losing money. They've posted a 62% drop in second quarter revenue, which means they'll have to lay off a bunch of people.
You realize what’s also happening is we’re training our bodies to expand. And by training I mean FEEDING. So when we have to squeeeeeeze back into a pair of jeans, it’s painful! We either need to get dressed every day…or NEVER wear them again. You decide.