CNBC - MillerCoors filed a lawsuit Thursday againstAnheuser-BuschInBev, claiming that its rival’s Bud Light ad shown during the Super Bowl is false advertising meant to deceive customers and misuses the Miller and Coors trademarks.
The company is seeking an injunction to stop Bud Light from continuing the ad campaign. MillerCoors is also asking for a trial by jury and for the defendant to pay its legal fees. TheSt. Louis Post-Dispatch first reported and posted the lawsuit, which was filed in a Wisconsin federal court.
The lawsuit is the latest retaliation from the U.S. subsidiary ofMolson Coors Brewingfor the Bud Light campaign that shamed Miller Lite and Coors Light for using corn syrup. Backlash from both the targeted brewer and corn industry growers followed. After the ad aired, MillerCoors said that none of its final products contain the ingredient, which is used during the brewing process.
MillerCoors alleges that its competitor singled out its use of corn syrup because it found, through the use of focus groups, that consumers do not understand the differences between corn syrup and high-fructose corn syrup, an additive that has been linked to obesity.Dietitians have said that the corn syrup is not unhealthywhen used during the brewing process.
I mean, is anyone surprised by this? You think Miller Coors was just going to let Bud Light walk all over them this year without any sort of retaliation??? Well think again! Personally, I prefer Miller Lite over Bud, but a beer at a bar is a beer at a bar. I've had many happy memories with both parties involved, it's like watching my favorite celebrity couple break up publicly...now throwing a lawsuit in the mix might seem a bit like tattle tailing to the teacher after a school yard fight but you gotta fight fair. There is a difference between corn syrup and HIGH FRUCTOSE corn syrup. If anything....Bud Light is playing off of the
stupidity naivety of the focus group! That's not fair, Bud Light. We're not all scientists. Some of us just like beer.
Miller Lite fired back though, not only through the courts, but with an awesome ad that's running SEVERAL times an hour during this NCAA Tourney. Interested to see how far this thing goes.... - @Traceahamilton