Blake Shelton is at that level where he does what he wants. I can only imagine the creative meeting went something like:
Blake: I want to light something on fire.
Director: Well we are going to have a bunch of shots highlighting how beautiful this country is.
B: I need fire.
D: What about you singing to the camera in a barn?
B: A tractor.
D: You want to sing on a tractor?
B: No, a tractor needs to be lit on fire. Let's get that in the video. I'll light one on fire.
B: This was a productive meeting everyone, thank you for being here. I need to go make fun of Adam Levine's hair now. See you on set!
Oh Blake. What a character. - @Traceahamilton