Sure, you could enjoy a classic pairing of fine artisanal cheese and wine at a picnic or party, but where’s the irony in that?
For all you tongue-in-cheek winos out there, Kellogg and boxed wine brand House Wine have teamed up to bring you the ultimate creation of convenience and guilty pleasure: the Original Cheez-It and red House Wine combo box.
The vino is a balanced 50/50 blend of Cabernet Sauvignon and Merlot, and serves a generous 20 pours — so do bring a friend!
The 98-year-old Cheez-It brand says they were inspired by social media, where folks “have already been participating in pairing wine with Cheez-It flavors for years,” its marketing director Jeff Delonistells CNN Business. “So we’re excited to deliver on that specific consumer trend.”
Oh hell yes. Cheez-Its are one of my Top 3 snacks. Ate them by the box in college, shoutout Costco for those HUGE ones. I'm not the biggest wine guy in the world but I've had my fair share of cheese plates so better believe I'm excited to put together cheap* wine and my all time favorite cheese snacks. The convenience alone is worth $25, I'd pay double that (maybe), but the fact that it's a one stop shop? SOLD. You can purchase your own (if I don't buy out the entire online store) tomorrow at 5pm while supplies last HERE. - @traceahamilton