SOURCE - America has been engrossed inhard seltzer mania recently, but that doesn’t mean there isn’t room for other types of the beer alternatives known as "flavored malt beverages." Back in July, Pabst Blue Ribbon shocked the nation byreleasing a 5 percent ABV hard coffee versionof their beloved bargain beer brand. (Equally surprising: Our tasting teamthought it was pretty good.) And today, somewhat opposite news: One of America’s trendiest coffee brands has teamed up with none other than beer giant MillerCoors to throw their collective weight behind a new hard coffee:La ColombeHard Cold Brew Coffee.
This new 4.2 percent ABV boozy cold brew is debuting this month in five markets: Boston, Massachusetts; Tampa, Ft. Meyers, and Treasure Coast, Florida; and Denver, Colorado. The beverage is made from La Colombe’s medium-roasted Colombian and Brazilian cold brew coffee, along with cane sugar, natural flavors, and, of course, alcohol. It will be available in two varieties: Black, which is described as "an authentic, smooth cold brew coffee with a delicate balance of sweetness and bitterness highlighted by notes of baker’s cocoa," and Vanilla, which is said to also be "accented by rich vanilla bean and dark chocolate notes [with] a hint of vanilla sweetness that balances the dark, roasted flavors from the coffee beans."
Well this is certainly right up everyone's alley. With football season finally here, the worst day of the week really is Monday. After a full day of filling your body with terribly unhealthy wings, fried foods, beer, and losing all your bets on NFL Sunday, that Monday morning hangover hits you in the face like a ton of bricks. Luckily, La Colombe is here to save the day and keep that buzz going just a little bit longer while waking you up at the same time. I tell ya, I would've LOVED this in the summer, start your day off right and kill two birds with one stone for day drinking but having this in the dead of winter when you just don't feel like even moving? Well, knowing I have basically a beer and a coffee in one can will get me out of bed any day of the week. Here's to hoping the test cities don't screw it up for the rest of us. I want this to go nationwide. Looking at you, Tampa. - @Traceahamilton