HONEA PATH, S.C.- A South Carolina Ford dealership launched a "God, Guns and America" promotion in an attempt to boost sales and business. For the months of October and November, Carolina Ford in Honea Path, South Carolina will be celebrating the patriotic mantra.
Upon making a purchase, every customer will be gifted a free Bible, American flag and a $400 voucher for a Smith & Wesson AR-15-style rifle. If the consumer chooses not to accept the voucher to purchase a gun, the amount of money will be deducted from the price of their new vehicle.
The small-town dealership conceived the idea after discussing what appeals most to the demographics of the area, which makes up a large hunting community.
There's two sides to this thing. On the one hand, you have to respect the hustle of the marketing team of this dealership pandering to the interests of those around them, however, do we need more AR-15s in the world? With everything going on? I'm not on here to start a debate or to try and instigate anything. Just saw the story and wanted to share. However, from a business standpoint, this seems like an absolute winner of an idea. Thoughts?