MILLERCOORS - Seeking to capture a bigger piece of the booming hard seltzer market, MillerCoors in 2020 is investing millions behind a new brand called Vizzy, the first hard seltzer made with acerola cherry, the superfruit high in the antioxidant Vitamin C.
Made with fermented cane sugar, Vizzy is naturally gluten-free. It will be packaged in bright orange variety 12-packs of 12-ounce cans, as well as single-flavor six-packs and single cans of Pineapple Mango. Each can will contain colorful mosaics featuring their respective fruit flavors and the claim “with antioxidant vitamin C from acerola superfruit.”
Vizzy, which is slated to launchat the end of March, will come in four flavors — Black Cherry Lime, Blueberry Pomegranate, Strawberry Kiwi and Pineapple Mango — each of which will contain 100 calories, 1 gram of sugar and 5% alcohol by volume.
LET'S GO! MillerCoors finally getting into the hard seltzer game! Drank quite a few Claws while walking up and down the Strip last week and let me tell you, I'm ready for something new. Pineapple Mango?! Blueberry Pom?! Are you kidding?! It's like MillerCoors is reading my (and probably several others) mind! Sad that we have to wait until March 2020 to try it but I'll see if the alcohol plug can secure a tasting before the launch. Either way, if I were Truly or White Claw, I'd be shaking in my boots. Vizzy is coming for the crown in the spring. - @Traceahamilton